Search Engines and Directories Are Not the Same
Search engines (the two big players are Google and Bing) and search directories (there are thousands of them) are not the same thing.
Search Engine Registration: Not Necessary
The SEO market is saturated with companies offering site registration with Google every month. If you are paying a search engine marketing company or SEO consultant to register your site with search engines every month, stop today (and hire a reputable search engine optimization consultant). Search engines no longer pay much attention to owner or webmaster requests to register new websites. If you are doing this yourself, you are wasting your time. If you are paying a company to do this, you are wasting your money.
Search Directory Registration: Can Be Helpful
Directories, on the other hand, may not list your site unless you register with them. Registering your site with select directories can be beneficial to your search marketing campaign.
Search Directories: The Good, The Bad & …
Not all directory listings are of equal value.
Acquiring a listing in a high quality directory will normally require a formal approval process that includes human review of your site. Listings in high quality directories can boost your organic search results in Google and the other major search engines, as well as send direct traffic from the directory to your web site. High quality directories discourage automated requests. Manually submitting your site to such directories can be time consuming and a bit tedious, but is often worth the effort.
Lower quality directories will typically provide free listings, regardless of your website content. Listings in such directories may have little impact on your organic search results. Listings in low quality directories rarely generate qualified traffic to your site either.
Contact Us for Directory Registration Services
Charlottesville SEO Web Development can help you choose your search directory listings wisely.
We offer professional search directory research, guidance and submissions to high quality directories. Call us in Virginia at 434-284-2840 to discuss how we can help you reach your target market or use our contact form below.
