Landing Pages Are Extra Entry Points
For most websites, the homepage is the most visited page. It’s essentially the site’s virtual front door. But as the internet has become more competitive and more sites vie for attention, online marketers are bypassing the homepage, instead driving traffic directly to dedicated landing pages.
Target a Niche with Precision
While a homepage typically presents a broad overview of what your website includes, optimized landing pages are tightly focused. They engage visitors by honing in on a product, service, application or market segment. They’re designed to attract specific visitors with specific problems and speak directly to their needs.
For example, if your company manufactures industrial adhesives, you might create dedicated landing pages for each of your products’ main applications. One landing page could speak about your adhesives for use in military equipment, while another talks of applications in the automotive industry. Think of all the vertical markets you could target with niche-specific landing pages!
Landing Pages Convert
If you’ve been directing all web traffic to your home page, you’re missing a great opportunity. Instead, point your pay-per-click ads, marketing emails, social media, and hyperlinks to custom landing pages and watch your conversions soar!
The formula for a successful landing page is to first demonstrate your understanding of that market’s problems. Next, explain how your product or service is an excellent solution. Finally, present the reasons your company is uniquely qualified to provide this product or service. By focusing on information that is most relevant to your targeted visitors, you’re able to position your product or service as a specialized fit for their needs.
Generating Leads Just Got Easier
Often, a landing page incorporates a mechanism for lead gathering. It’s common to offer something for free, such as a white paper, discount coupon or e-book. To receive it, visitors provide their contact information, usually name and email address.
Visitors who sign up through a form on your landing page then become solid leads for you to pursue.
Ready to Try Custom Landing Pages?
If you’d like to create dedicated landing pages but don’t know how or simply don’t have time, Charlottesville SEO Web Development can help. We’re skilled at crafting and optimizing landing pages to maximize conversions.
Plus, we’re able to test everything, from your offer to your headline, sign-up form, and page design. We’ll tweak each component and optimize each page to maximize your conversions.
If your homepage is your only landing page, your site is not generating as many leads as it could. Why wait? Start generating more leads!
If you’re ready to get serious about online marketing, contact Charlottesville SEO Web Development today!