Landing Pages Are Focused Entry Points
Are you tapping the power of landing pages?
Chances are, your homepage receives more visits than any other page on your website. It’s your site’s virtual front door.
But as more sites vie for attention, online marketers are bypassing the homepage, driving traffic directly to dedicated landing pages.
Showcase a Specific Product or Service with Precision
While a homepage typically presents an overview of what your website includes, landing pages are tightly focused. They engage visitors by honing in on a product, service, application, or market segment. They’re designed to attract specific visitors with specific problems and speak directly to their needs.
For example, if your company manufactures industrial adhesives, you might create a dedicated page for each of your products’ main applications. One page could showcase your adhesives for use in military equipment, while another could focus on applications in the automotive industry.
Think of all the vertical markets you could target with niche-specific pages!
Focused Landing Pages Convert
If you’ve been directing all web traffic to your home page, you’re missing a great opportunity.
Point your pay-per-click ads, marketing emails, social media, and hyperlinks to topic-specific pages and watch your conversions soar!
How Do You Create Landing Pages that Convert?
- Demonstrate your understanding of the problem your product or service solves
- Explain why your product or service is an ideal solution
- Discuss why your company is uniquely qualified to provide the solution
- Provide social proof that you’ve solved the problem for others
By focusing on information that is most relevant to your targeted visitors, you position your product or service as the perfect fit for their needs.
What Is Gated Content?
Gated content is an offer in exchange for the visitor’s contact information. In most cases, the proposition requires no monetary payment.
Typical offers include access to a white paper, an e-book, or a webinar, but the item offered can be anything of value, including a free consultation or a discount on a future purchase.
Landing Pages + Gated Content = Lead Generation
Hone your lead generation efforts and reap the benefits by directing traffic to a dedicated page that offers gated content.
Ready to Try Custom Landing Pages?
To summarize, if you’re driving all traffic to your homepage, your site is not generating as many leads as it could.
Follow the suggestions above to craft dedicated landing pages that compel action (sales, lead generation, inquiries) pertaining to a specific item you wish to showcase. Why wait?
If you have additional questions about focused pages that convert, or would like help creating them, reach out to us.
Photo courtesy of Franck V. on Unsplash