Do you know which keywords and key phrases to target when you optimize your website to rank well in the search engines?
As each new website in your market niche competes for Google page-one rankings, maintaining your share of website traffic becomes more challenging.
What’s the solution? Keyword Research. Determine which of the words and phrases within your reach are most likely to increase traffic to your site.
Choosing Keywords Is A Balancing Act
If you target phrases that are too competitive, you are wasting your resources. On the other hand, targeting phrases that your potential customers aren’t searching for can lead to top search results and no additional website traffic!
Competing Locally Or Internationally
Do you sell products or services in Virginia? Most of our clients do. Some sell only in Charlottesville. Others compete nationwide. Wherever you compete, selecting appropriate keywords and phrases is too important to leave to chance. Your strongest competitors aren’t guessing. Why should you?
DIY Keyword Research
If you can’t afford to hire an SEO company to help or prefer to Do It Yourself (DIY), here’s a list of free keyword tools.
Hire an SEO Company
If you can afford to hire an SEO company to perform keyword research on your behalf, do it. SEO experts help you choose phrases that are just right. Just-right phrases are those that are most likely to generate website traffic from your target audience but aren’t beyond your reach.