Web Standards Compliance Can Boost Web Traffic
Adherence to web standards boosts web site traffic by improving search engine results and enhancing web accessibility, while minimizing legal liability — the chance of being successfully sued for failing to provide access as required by the Americans with Disabilities Act (ADA).
CSS: Separating Presentation From Content
The most empowering web standard is the recommendation to separate web site presentation and design elements from web content. This requires code-capable web designers and front-end web developers to stop using old-fashioned, table-based presentation and convert to the powerful method of presentation programming called CSS, an abbr derived from Cascading Style Sheets.
Ask For CSS!
If you are interviewing web designers or front-end web developers, one of the most important questions to ask is whether they intend to program your site with tables or CSS.
Search Engines Favor CSS Based Web Sites
CSS is the most efficient and search-engine-friendly method to program web page layout. Some web developers and code-capable web designers have embraced CSS, while others have been reluctant to adopt this search-engine-preferred but difficult-to-master programming language for web design coding.
CSS Web Sites Squash Competition
Hiring a CSS code-capable web designer or front-end web developer is a powerful means of improving search engine rankings for a business web site in a competitive market. Since many web sites are still programmed with the older, less efficient table-based method, developing your new site with CSS or converting an existing site to CSS can improve positioning in the search engine results pages, increasing web traffic and positively impacting your web site objectives, thus improving return on investment (ROI).
Ready For Web Standards & CSS?
For a free quote on web-standards compliant, professional CSS-based front-end web development, please call Nick Stone in Charlottesville, Central VA at 434-284-2840
…or use our contact form.