Educate and Engage
Today’s consumers are bombarded with advertising in every form of media. They’ve become adept at tuning out sales messages.
Stop selling and start educating.
Content marketing positions your business in front of your target audience in a way that rises above the ad-cluttered online landscape.
Create relevant, useful information and present it in an interesting way that doesn’t come across as a sales pitch.
When you share valuable content for free, you’re educating prospects. They gain respect for your organization as an authority in the field. They get to know you, like you, and trust you. Most important, they’ll want to do business with you, which makes content marketing a viable strategy for attracting and retaining customers.
Content Worth Sharing
The content you provide to your audience must be relevant to the products or services you sell. But, to be effective with content marketing, you need something to say, not just something to sell. Engage your audience with well written and useful information.
Content Marketing Options
Charlottesville SEO Web Development can assist you with content development on pertinent subject matter using any of the following media:
- Blog posts
- Case studies
- Email newsletters
- Infographics, diagrams, and pie charts
- PowerPoint presentations
- Social media posts
- White papers
Search Engines Love Content
Online content marketing increases visibility. In addition to reminding existing customers about your company, it provides exposure to new prospects.
When someone types a query into Google or any other search engine, he or she is looking for information. If your content fits the bill, it will rank high in the search results, driving traffic to your website and, potentially, inbound links from others who recommend your content to their audience.
Because the information that people find online influences their buying decisions, you’ll want to put your best foot forward.
Your content can’t be a rehash of old materials or a statement of the obvious. No one will take the time to read it.
To generate leads and drive business, your content must have value.
Create Engaging Content
The evidence is clear — consumers are more likely to make a purchase from businesses that consistently offer quality information online. Content marketing can provide these competitive advantages:
- Improve your site’s ranking on search engines
- Increase traffic to your website
- Generate quality leads
- Position your company as a thought leader
- Nurture your relationship with customers
- Build brand awareness
If those benefits sound appealing to you, we should talk. Custom content is the future of marketing and lead generation. We can help your business stay ahead of the curve by creating and promoting engaging content.
Call Charlottesville SEO Web Development today at 434-284-2840 to learn how you can benefit from content marketing. After hours (in Virginia)? Please use our brief contact form. We look forward to hearing from you!