Web Design Services & Prices Vary Greatly
Pricing for a small-business website can range from free to $50,000, and up.
Why Do Web Design Prices Vary so Much?
Excellent question. Hint: Design services vary too.
Let’s start with free websites. There are multiple options for small-business owners to create a do-it-yourself (DIY) website. The major advantage is cost. Pricing for a DIY website is compelling to start-up mom and pop companies operating on a tiny budget. The biggest disadvantage is that DIY sites are unlikely to look professional. This will adversely impact your brand and your bottom line.
What Does $300 to $1,000 Buy?
Not much. Someone will insert your logo and the content (text and images) you provide into a pre-built template. They may link to your social media profiles. They may offer a choice of several templates to afford you some layout choices and may change a color or font in the template you choose. They will not have time for much else. Do not expect attention to detail in the design, the copy or the code. Do not expect consulting and customer support.
What Does $1,000 to $3,000 Buy?
If you need a simple site and are happy with a pre-built theme, this is an appropriate price range for you. Vendors in this price range should be knowledgeable enough to install a WordPress website for you and enable some basic functionality, such as a contact form and links to your social-media profiles.
If you are lucky, you may get more. For example, you might find a capable freelance web designer who is willing to create a custom design for you and is not billing enough to earn a living wage. If you are less lucky, you may hire an inexperienced or incompetent web designer, sometimes both.
If you need more than a very simple site and wish to avoid hiring a second company to fix the first vendor’s mistakes, consider starting with a more experienced and higher priced vendor.
What Does $3,000 to $6,000 Buy?
In the $3k to $6k range, you can hire a talented designer who will create an attractive website. Quality code and marketing strategy may not be part of the package, but there are many talented web designers working in this price range.
What Does $6,000 to $15,000 Buy?
In this price range, you can expect a talented team that includes an excellent designer, a knowledgeable developer (programmer) and a project manager. Not only will your site look good, you can expect it to be coded well. The team will understand the importance of information architecture, how to structure your content to make it easy for visitors to find and search engines to index. The site should be coded to load very quickly, which pleases visitors and search engines. You also can expect help with your content. On the higher end, your fee may include some professional copywriting. Special features you need should be within reach.
How about $15,000 and above?
Unless your website requires custom features, you can expect all the features mentioned in the $6k to $15k range, plus ample consulting, marketing personas to identify each of your target audience types, and help with copywriting, sales funnels, conversion rate optimization, analytics and event tracking. Competitor review and analysis should be included. The code should be semantic, free of errors, and operate like a fine-tuned Ferrari. In short, it should be everything a small business website can be, positioning your business to compete and succeed in the online race.
What Do We Provide?
We are a Charlottesville web design, development and online marketing company specializing in inbound marketing and search-engine friendly websites that rank well, load fast, and are crafted to meet your organization’s online marketing objectives.
We create custom website designs that are accessible to the widest possible audience including visitors using screen readers and other assistive technologies. We provide information architecture support, analytics, conversion rate optimization, sales funnels, world-class copywriting, competitor analysis, top-tier coding and custom development. Prices for our design and development work are usually in the $12,000 and above range. Complete design and build projects for small businesses that don’t require writing start at $6,000.
What Are the Benefits of Hiring Us?
We Focus On Your Products & Services
Charlottesville SEO Web Development creates attractive, easy-to-read, easy-to-navigate website designs. Our web designers understand our job is to draw attention to your products or services, not our web design skills.
Web Design and Much More…
When you hire us to design your website, we will provide guidance about Internet marketing. For larger projects, you can expect advice and assistance with web copywriting, information architecture, usability, accessibility, search-engine-friendly programming, content development and more…
If you don’t know what these terms mean and don’t want to know, we’ll handle the details so you can focus on your business.
If you’d prefer to be involved, we’ll teach you enough to make well-informed decisions without burdening you with technical jargon.
Yes, We Will Work with Your Web Designer
Is your company content with your current web designer? Charlottesville SEO Web Development provides SEO and web development services to businesses, not-for-profit organizations and government agencies seeking to improve search engine results and/or handicap accessibility for an existing website. This can be achieved without altering your existing web design.
Learn More about Our Charlottesville Web Design Team
If you’re looking for professional web design and best in class web development, look no further. We employ some of the most talented web designers, illustrators and coders in the state of Virginia and beyond.
For a free quote on web design, web development, accessibility or website optimization, contact Charlottesville SEO Web Development by phone at 434-284-2840. If you’re reading this after business hours, fill out our contact form and we’ll call you the next business day.
Let us show you what we can do for your business. Contact us today!