White Hat SEO
We are a white hat Charlottesville SEO services company. We improve our clients’ natural search engine results to increase targeted organic search traffic to their sites.
Improve Your Website’s Visibility
If an expert has not optimized your site to appear prominently in organic search, we can increase your website visibility in the search engines, making it easier for potential customers to find your business online.
On-site SEO
By fine-tuning your web content and web coding – a process called on-site SEO (on-page SEO), we will optimize your website to drive prospective customers to your site.
Balanced Approach Emphasizes Quality
Our balanced approach to SEO builds quality into every aspect of your website, including content, navigation, accessibility, usability, site structure, relevance, copywriting, and programming. Your site’s high search engine rankings will reflect this quality, leading to more web traffic and higher web-generated revenues.
Ethical Tactics Protect You
As experienced web designers and developers know, an ethical (white hat) approach to search engine optimization yields enduring results without the risk of being punished by the search engines or being obliterated from search engine results. You don’t open a business one day and close it the next. We don’t either.
Search-engine Approved Practices (White Hat SEO)
Charlottesville SEO Web Development employs only search engine condoned practices and proactively avoids tactics the search engines discourage.
Although our results are exceptional, we do not guaranty our search engine optimization service will result in Page One search engine rankings on Google or other search engines.
Every client that has been with us for at least a year has achieved and maintained an organic Page-One ranking for targeted, high-value phrases. So hiring us puts the odds in your favor…
Results-based Pricing for Select Virginia Businesses
Charlottesville SEO Web Development offers results-based pricing for select SEO Charlottesville clients who sign a two-year contract. Ask us about structuring an SEO pricing arrangement where you pay only if we achieve Page One Google results for you.
SEO Strategy
Effective SEO strategy empowers your website to be a more productive marketing channel and increases ROI for your Internet marketing campaigns.
Strategy Is Your Competitive Advantage
Search marketing is becoming more competitive. SEO strategy is the online marketing edge enabling savvy companies to identify and capitalize on unique opportunities while firms employing low-cost, boilerplate SEO solutions flounder and falter.
Prioritizing Opportunities
A sound strategy is essential to maximize ROI for your online marketing campaigns. Strategic SEO helps identify, assess and prioritize opportunities while enabling your company to avoid pitfalls and bypass costly and less effective marketing decisions.
Customized Strategy Trumps Cookie Cutter SEO
Cookie-cutter approaches to SEO do not address the marketing challenges and opportunities unique to your business. Instead, a customized strategy tailored to your business is your trump card.
Business Experience & SEO Expertise
Nick Stone is an MBA with three decades of practical business experience and proven success in the search engine optimization field. Nick will apply his business acumen and search engine optimization expertise to customize and implement an effective SEO strategy for your firm or organization.
The New Yellow Pages
Google, Yahoo, and Bing are the new Yellow Pages — where potential clients and customers search for businesses like yours. Your website must have excellent search engine rankings to tap this powerful marketing opportunity. (see Search Position Matters below)
Hire us to improve your site to appear prominently for local, regional, or national searches.
As your geographic target expands, the competition for search rankings increases.
If your geographic target market encompasses a region, a country, or multiple countries, top organic results will require more effort, more time, and a larger budget.
Search Position Matters
We specialize in helping small and mid-sized companies compete against larger firms for top visibility in search results. If your website is lost or buried under seemingly less relevant links in the major search engines, we increase traffic to your site by improving your visibility.
Appearing on Page One is essential. Studies have shown that Page One results get over 98% of all organic search traffic.
Your position on Page One also impacts traffic. The higher your site appears on the page, the more visitors it will receive.
Top Quality, Professional SEO Yields Top Results
Flawless coding and polished, concise copywriting are two essential elements of on-site, organic search engine optimization. We deliver both.
SEO Is a Process
Search engine optimization is an iterative process, as depicted in the infographic above.
SEO begins with discussions and research about your business and your competitors. We call this the listening phase. You talk. We listen.
This dialog helps identify appropriate keyword targets. Then, we review these with you in a collaborative effort to prioritize phrases within your reach that will drive high-value traffic.
Opportunities: Research and Implementation
We analyze your website to identify optimization opportunities. Then, we recommend and implement changes that are likely to position your firm at, or near, the top of Page One for keyword targets we’ve helped you identify.
Once your website attains strong visibility, we help you maintain those results as we seek new keyword opportunities for your company.
In addition to improving your search engine rank, our optimization process enables your website pages to load faster, reduces bandwidth requirements, enhances accessibility, and eliminates programming errors.
Our small-business clients usually hire us to implement our SEO recommendations. However, larger companies sometimes prefer us to train their in-house web developers and content marketers. Either way, we will customize a cost-effective plan that works best for your business.
SEO Consulting
We recognize that your organization is unique. As our client, you will receive custom SEO consulting from Nick Stone, an MBA with over three decades of business experience who is also an expert front-end web developer.
Custom-tailored SEO plans may include local search, content marketing, and on-site search engine optimization.
Polished, Professional SEO Copywriting That Sells
Relevant, well-written copy is essential for top search rankings. We will write informative, persuasive web content for you or polish your team’s writing.
Local Search
Are you capturing your share of sales and profits from local search?
4 of 5 (80%) of people who use Google conduct searches for local businesses.
Guaranteed Error-free Web Coding
Google’s Core Vitals (summer 2021) makes streamlined web coding “vital.” We guarantee streamlined coding that is semantic and free of errors.
“We used Nick Stone’s SEO Charlottesville services to program the website for our construction company. We found him to be exceptionally knowledgeable in what it takes to make a website have good search engine results. He also gave us lots of helpful advice with wording as well as ideas for making the website user-friendly. We have found that Nick stays abreast of the ever-present changes in the internet world and will give advice based on the current trends and conditions. We highly recommend the services he has to offer.”
Proven Track Record
We deliver page-one-search results for high-value phrases to a growing number of companies across the United States. We encourage you to contact our clients to ask their opinions about our SEO services.
Web Services
We provide WordPress design and development services in addition to our SEO services.
Ready For Search Engine Optimization?
If you are ready to improve your search engine results, please use our short contact form to reach us.
The first meeting is free. If Nick can’t help you, he’ll recommend someone who can. He’s a friendly guy. Get in touch!
