Why is a website redesign so important? When is it time to redesign your website?
Why do backlinks (inbound links from external sites) improve your search engine rankings? How can you obtain them? And which are most the most valuable?
Want to improve your rank on Google maps and for local search phrases?
Accuracy is key when claiming or updating online directory listings (citations) for your business. Your site may be listed in directories you’ve never heard of, thanks to data aggregators that scrape and disseminate your listing data, whether it is accurate or inaccurate.
We’re storing more and more of our personally identifiable information (PII) online. These are private details we seldom share with others, face to face, and only with those who need to know.
To protect our PII from hackers and criminals, we restrict access by setting passwords.
But those passwords are only as secure as we make them.
Did you know that those who master the art of upselling are leveraging a fragment of human psychology? The upsell—that is, using a purchase as an opportunity to offer upgrades or add-ons—is a sales technique that has (unfairly) earned an unsavory reputation. The upsell, like many powerful strategies, has been leveraged by greedy marketers willing… [Read more]
Robust Client Relationships Can Start with a Tiny Project For years, our agency declined to accept clients unwilling to commit to a minimum budget we stipulated. But one day, we realized some of our best clients began their relationships with us before we imposed a minimum—and they often began with a modest initial engagement. So… [Read more]
Bounce rate is an excellent measure of visitor engagement. Improving visitor engagement can boost your search engine rankings and result in more sales. Learn how bounce rate is calculated and when it is important.
Many hardworking webmasters overlook page speed, also known as page performance. If you’re among them, this article is for you! The time it takes your site to load is doggone important if you want your site to generate leads, increase sales, or just maximize the number of visitors who stick around to read what you’re… [Read more]
One reason we recommend WP Engine hosting is the ability to use Git version control.
Here, are step-by-step instructions to configure and use Git Push on WP Engine. This tutorial is for web developers who need to access and edit an established and versioned install.
Steps to minimize color discrepancies when printing from your office computer to your office printer.
Plus, some cost-saving and color tips when choosing colors for your brand.