Did you know that those who master the art of upselling are leveraging a fragment of human psychology? The upsell—that is, using a purchase as an opportunity to offer upgrades or add-ons—is a sales technique that has (unfairly) earned an unsavory reputation. The upsell, like many powerful strategies, has been leveraged by greedy marketers willing… [Read more]
Robust Client Relationships Can Start with a Tiny Project For years, our agency declined to accept clients unwilling to commit to a minimum budget we stipulated. But one day, we realized some of our best clients began their relationships with us before we imposed a minimum—and they often began with a modest initial engagement. So… [Read more]
Bounce rate is an excellent measure of visitor engagement. Improving visitor engagement can boost your search engine rankings and result in more sales. Learn how bounce rate is calculated and when it is important.
Many hardworking webmasters overlook page speed, also known as page performance. If you’re among the many who have ignored your site’s page load time, this article is for you! The time it takes your site to load is doggone important if you want your site to generate leads, increase sales, or just make visitors want… [Read more]
One reason we recommend WP Engine hosting is the ability to use Git version control.
Here, are step-by-step instructions to configure and use Git Push on WP Engine. This tutorial is for web developers who need to access and edit an established and versioned install.
Steps to minimize color discrepancies when printing from your office computer to your office printer.
Plus, some cost-saving and color tips when choosing colors for your brand.
Several of our webmaster clients have reached out to us recently to ask if an email they received was a scam. Each one we examined was indeed a scam. Today, we saw a scam in which our client’s inbound email pretends to confirm the purchase of a game. The scammer provides links to a nondescript… [Read more]
Google Groups offers the option to create alternate email addresses for users. This alternate email acts as an alias; emails received at the alternate address appear in your Gmail inbox. Once you have been added to a Google Group and the administrator has set up your email alias, you will start receiving alias emails in your primary Gmail inbox.
If it ain’t broke, don’t fix it. Right?
If you’ve followed this sage advice you’ve no doubt saved your law firm money. Nice work! If running a law practice was that simple you could stop reading right here.
Your toughest competitors aren’t in maintenance mode; they’re incorporating new technology every year to increase productivity and profits. A customer relationship management tool (CRM) is one such tool your office can’t afford to ignore.
What do retailers, manufacturers, big law firms, and mom-and-pop stores have in common?
Companies in these industries and more are discovering how valuable a Facebook business page can be.
As of October 2015, more than 50 million small businesses had profiles on the social platform and close to 85% of companies in the United States with 100+ employees reported having pages and maintaining some level of consistent activity. Smart marketers know that Facebook provides an opportunity to connect with prospects, customers, and clients personally.