Google Groups offers the option to create alternate email addresses for users. This alternate email acts as an alias; emails received at the alternate address appear in your Gmail inbox. Once you have been added to a Google Group and the administrator has set up your email alias, you will start receiving alias emails in… [Read More]… [Read More]
If it ain’t broke, don’t fix it. Right?
If you’ve followed this sage advice you’ve no doubt saved your law firm money. Nice work! If running a law practice was that simple you could stop reading right here.
Your toughest competitors aren’t in maintenance mode; they’re incorporating new technology every year to increase productivity and profits. A customer relationship management tool (CRM) is one such tool your office can’t afford to ignore…. [Read More]
What do retailers, manufacturers, big law firms, and mom-and-pop stores have in common? Companies in these industries and more are discovering how valuable a Facebook business page can be. As of October 2015, more than 50 million small businesses had profiles on the social platform and close to 85% of companies in the United States… [Read More]… [Read More]
Although bombarded by more advertising campaigns than any prior generation, Millennials are surprisingly brand loyal. Attend to the priorities of these 18- to 34-year-olds to create lasting relationships with them…. [Read More]
What are you trying to convince your readers to do? Buy a product? Attend an event? Donate?
Whatever argument you are trying to build, use these 10 secrets of persuasive writing to develop a position nobody can refute!… [Read More]
How much writing do you produce in a day?
We’ve all become writers, yet most of us rarely consider what our writing says about us.
Among friends and family, anything goes. In business correspondence, however, the way you write can have far-ranging consequences, including your ability to succeed!
How do others perceive your writing? The answer might surprise you. The good news is that each of us can improve our writing when we know where to focus our efforts!… [Read More]
What if you could track every step on your buyer’s journey from their initial contact to the sale?
With advanced analytics tools and attribution marketing, you can.
… [Read More]
Can your small or mid-sized business outrank a larger company in local search for high-value search phrases?
In this post, we’ll share 6 local-search secrets you can use to dominate your local search rankings.
You don’t need to be an SEO genius or guru to achieve top rankings. You just need to apply consistent effort and some local SEO knowledge. Here we go. … [Read More]
You’ve perfected your website. The design is attractive. The navigation is intuitive. Your writing is informative, engaging and edited to perfection. You’ve even followed best practices to optimize each page for relevant keywords.
Is it time to relax? Nope!
No matter how compelling and engaging your site is, it needs traffic. Build it and they will come? Sadly, driving traffic to your business website is not that simple. … [Read More]
ROI is soaring for companies embracing inbound marketing. Yours can too.
Inbound marketing is especially effective for lead generation.
To understand why, let’s start with what it is and how it differs from traditional marketing. … [Read More]