You’ve been hearing about blogs and suspect your business should have one but you just haven’t gotten to it yet. That’s understandable; blog writing takes time.
Can a blog really have a positive impact on your sales? Yes, it really can.
Here are a few eye-popping statistics from our friends at Hubspot.
- B2B marketers using blogs receive 67% more leads than those who don’t
- Marketers who prioritize blogging are 13x more likely to achieve a positive ROI
- Websites with an active blog receive 97% more visits
Gain Visibility, Build Trust
A blog serves multiple purposes. It is an excellent way to stay connected to your customers. It’s also an opportunity to get in front of new prospects and begin gaining their trust.
Use your blog to stand out in a crowded market and build a loyal following of people who will purchase your products and sing your praises to their friends.
Drive Traffic to Your Website
Adding content improves your search rankings, driving more traffic to your website.
- Fresh copy demonstrates to Google that your business is alive and well, which can improve your search rankings
- Sites with fresh content usually outrank sites that are rarely updated
- Higher rankings translate into increased traffic for your website and the opportunity to grow revenues
Each unique page or blog post you publish may be displayed to potential customers. Think of it as buying additional tickets in a raffle. More pages mean you’re more likely to be picked.
A blog is an ideal platform to add informative new content to your website on a regular basis.
Blogs & Social Media Go Hand-in-Hand
If your business is active on social media—and it should be—you can promote blog posts as you publish them. Use sites like Facebook, Twitter, LinkedIn, and Google Plus to spread the word.
Your contacts will appreciate the valuable information you share. If your blog posts are engaging and helpful, some readers will share your articles with their contacts, further extending your marketing reach.
Position Your Company as an Authority
Think of your blog as a platform, similar to the platforms political candidates have. It’s your opportunity to demonstrate your expertise and be seen as a leader in your industry.
With each new post, your readers learn from you and gain respect for the knowledge you bring to the table. Be strategic by writing posts that will appeal to the customers you want to attract.
Solve a problem they may be experiencing or discuss a new product or application. As long as your content is current, accurate, relevant, unique and interesting, you’ll be elevating your image as an industry expert.
Generate Leads
While your blog is enhancing your reputation as an expert, it will generate leads for your sales team.
Conclude each post with a lead-generating call-to-action. Offer a free report, a free trial or a free webinar. Continue to provide high-value content to those who download your gated content. Eventually, some will purchase from you.
As your blog attracts visitors, prospective customers will look around and get to know you. When they are ready to buy, they’re more apt to contact you.
Once you’ve become established as a blogger, consider writing some guest posts for other blogs in your industry. Guest blogging expands your reach to new audiences, which can generate more traffic to your site, more leads, and more customers.
Blogs Are Subtle Sales Tools
Write blog posts with your readers’ best interests in mind.
Avoid the temptation to be self-serving. Nobody likes being sold to. In fact, most of us immediately become defensive when we sense someone being pushy. Conversely, we relax our defenses when we’re receiving useful information.
When you provide quality content, readers will reward you with their business and share your content.
Professional Blog Writing
Blogging is an extremely effective marketing tool.
If you don’t have time to blog or writing isn’t your thing, the blog writers at Charlottesville SEO Web Development will write for you. Our professional bloggers and content marketing team can craft original content that will improve your search ranking, build your reputation as an authority, engage your readers, and increase traffic to your website.
Call us today at 434-284-2840 to learn more about our blog writing services. If you’re reading this after business hours (Virginia time), please use our brief contact form to get in touch. We look forward to hearing from you!