Building Digital Bridges That Everyone Can Cross
Nick Stone, MBA, believes that every website should be both discoverable and accessible to all users. As founder and managing partner of Charlottesville SEO Web Development, Nick has spent nearly two decades proving that exceptional search engine optimization and web accessibility aren’t just compatible—they’re complementary forces that create stronger, more successful websites.
Where Passion Meets Expertise
Nick’s unique approach stems from a deeply personal understanding that search engines and people with disabilities navigate the web in remarkably similar ways—both rely on well-structured, semantically rich content rather than visual presentation. This insight, combined with decades of advocacy work in the disability community, has made him one of Virginia’s most trusted consultants in both SEO and web accessibility.
Since 2006, Nick has helped businesses across Virginia achieve first-page Google rankings while ensuring their websites welcome every visitor. His clients range from small local businesses seeking their first online presence to larger organizations requiring sophisticated accessibility compliance and enterprise-level SEO strategies.
A Journey Driven by Purpose
Nick’s path to digital marketing began with an unexpected discovery. While pursuing his MBA at the University of Hawaii in 1980, where he graduated Beta Gamma Sigma, a programming course ignited a passion that would shape his career. What started as academic curiosity evolved into a calling when he realized technology’s power to either include or exclude people from meaningful participation in society.
His first major programming project—building an inventory control system for the Prides of New Zealand retail chain—demonstrated early on his ability to create practical solutions for complex business challenges. This experience, combined with his liberal arts education from Dickinson College and years as Market Research Director for an international trading company, gave him a unique perspective on how businesses think and what drives customer behavior.
After a successful decade as a furniture retail business owner, Nick founded Charlottesville SEO Web Development in 2006, bringing together his technical skills, business acumen, and unwavering commitment to digital inclusion.
Making a Difference Beyond Business
Nick’s dedication to the disability community runs deeper than professional expertise. In the early 1980s, he served as an officer on the board of directors for the Protection and Advocacy Agency of Hawaii, a federally mandated organization protecting the state’s disabled population. For two decades, he served as “big brother and advocate” to a mentally disabled Hawaiian man, a relationship that continues today.
His service earned recognition from Hawaii’s First Lady at the Governor’s Mansion for “outstanding service” to the handicapped community—an honor that reinforced his belief that technology should serve humanity, not limit it.
Results That Matter
Today, Nick’s clients don’t just get websites that rank well and comply with accessibility standards—they get digital presences that genuinely serve their communities. By treating web accessibility as a competitive advantage rather than a compliance burden, his approach has helped businesses expand their customer base while building more inclusive online experiences.
Every project reflects his core belief: when websites work for everyone, they work better for anyone.
Looking Forward
As digital accessibility requirements evolve and search algorithms become more sophisticated, Nick continues to stay at the forefront of both fields. His commitment remains unchanged—helping businesses build online presences that are not only found by their ideal customers but genuinely accessible to everyone who visits.
Ready to build a website that ranks well AND welcomes everyone? Contact Nick and his team at Charlottesville SEO Web Development.