Why do backlinks (inbound links from external sites) improve your search engine rankings? How can you obtain them? And which are the most valuable?
Want to improve your rank on Google maps and for local search phrases?
Accuracy is key when claiming or updating online directory listings (citations) for your business. Your site may be listed in directories you’ve never heard of, thanks to data aggregators that scrape and disseminate your listing data, whether it is accurate or inaccurate.
Bounce rate is an excellent measure of visitor engagement. Improving visitor engagement can boost your search engine rankings and result in more sales. Learn how bounce rate is calculated and when it is important.
Can your small or mid-sized business outrank a larger company in local search for high-value search phrases?
In this post, we’ll share 6 local-search secrets you can use to dominate your local search rankings.
You don’t need to be an SEO genius or guru to achieve top rankings. You just need to apply consistent effort and some local SEO knowledge. Here we go.
You’ve perfected your website. The design is attractive. The navigation is intuitive. Your writing is informative, engaging and edited to perfection. You’ve even followed best practices to optimize each page for relevant keywords.
Is it time to relax? Nope!
No matter how compelling and engaging your site is, it needs traffic. Build it and they will come? Sadly, driving traffic to your business website is not that simple.
Google is prone to changing their business services, the names of the services, the connections between services, and the rules for using the services.
Whenever Google makes such changes, the user interface (admin screens) tend to change.
There are two types of Google Plus pages: Local and Brand.
These pages can be difficult to differentiate visually, but the differentiation is important. Here are some easy ways to tell the difference.
The most common mistake new web site owners make is to focus only on appearance. Some call this “web design” and some call it artistic layout. Call it what you will. It is a great start, but not enough.
This article explains why web content is also important and suggests where to find it.
Marketing is changing rapidly as online channels continue to outperform traditional platforms.
Inbound marketing is commanding an increasingly larger share of marketing budgets because lead generation costs are lower and closing ratios are higher.
Businesses, large and small, are realizing a higher ROI (return on investment) by shifting resources to these new marketing opportunities.
Whether you are planning to develop a website or you already own one, you undoubtedly will want your site to appear prominently in search engine results.
As you probably know, efforts to improve organic search engine rankings are called search engine optimization or SEO.
This article explains why sites coded with cascading style sheets, or CSS, outperform sites that don’t use CSS.