Did you know that those who master the art of upselling are leveraging a fragment of human psychology? The upsell—that is, using a purchase as an opportunity to offer upgrades or add-ons—is a sales technique that has (unfairly) earned an unsavory reputation. The upsell, like many powerful strategies, has been leveraged by greedy marketers willing… [Read more]
Robust Client Relationships Can Start with a Tiny Project For years, our agency declined to accept clients unwilling to commit to a minimum budget we stipulated. But one day, we realized some of our best clients began their relationships with us before we imposed a minimum—and they often began with a modest initial engagement. So… [Read more]
Bounce rate is an excellent measure of visitor engagement. Improving visitor engagement can boost your search engine rankings and result in more sales. Learn how bounce rate is calculated and when it is important.
If it ain’t broke, don’t fix it. Right?
If you’ve followed this sage advice you’ve no doubt saved your law firm money. Nice work! If running a law practice was that simple you could stop reading right here.
Your toughest competitors aren’t in maintenance mode; they’re incorporating new technology every year to increase productivity and profits. A customer relationship management tool (CRM) is one such tool your office can’t afford to ignore.
You can use Facebook for business more effectively if you know what works and what doesn’t. Learn to avoid these common mistakes.
Although bombarded by more advertising campaigns than any prior generation, Millennials are surprisingly brand loyal. Attend to the priorities of these 18- to 34-year-olds to create lasting relationships with them.
You’ve perfected your website. The design is attractive. The navigation is intuitive. Your writing is informative, engaging and edited to perfection. You’ve even followed best practices to optimize each page for relevant keywords.
Congratulations!
Is it time to relax? Nope!
No matter how compelling and engaging your site is, it needs traffic. Build it and they will come? Sadly, driving traffic to your business website is not that simple.
ROI is soaring for companies embracing inbound marketing. Yours can too.
Inbound marketing is especially effective for lead generation.
To understand why, let’s start with what it is and how it differs from traditional marketing.
The most common mistake new web site owners make is to focus only on appearance. Some call this “web design” and some call it artistic layout. Call it what you will. It is a great start, but not enough.
This article explains why web content is also important and suggests where to find it.
Marketing is changing rapidly as online channels continue to outperform traditional platforms.
Inbound marketing is commanding an increasingly larger share of marketing budgets because lead generation costs are lower and closing ratios are higher.
Businesses, large and small, are realizing a higher ROI (return on investment) by shifting resources to these new marketing opportunities.
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