Did you know that those who master the art of upselling are leveraging a fragment of human psychology? The upsell—that is, using a purchase as an opportunity to offer upgrades or add-ons—is a sales technique that has (unfairly) earned an unsavory reputation. The upsell, like many powerful strategies, has been leveraged by greedy marketers willing… [Read more]
Bounce rate is an excellent measure of visitor engagement. Improving visitor engagement can boost your search engine rankings and result in more sales. Learn how bounce rate is calculated and when it is important.
Although bombarded by more advertising campaigns than any prior generation, Millennials are surprisingly brand loyal. Attend to the priorities of these 18- to 34-year-olds to create lasting relationships with them.
What are you trying to convince your readers to do? Buy a product? Attend an event? Donate?
Whatever argument you are trying to build, use these 10 secrets of persuasive writing to develop a position nobody can refute!
We’ve all become writers, yet most of us rarely consider what our writing says about us.
Among friends and family, anything goes. In business correspondence, however, the way you write can have far-ranging consequences, including your ability to succeed!
How do others perceive your writing? The answer might surprise you. The good news is that each of us can improve our writing when we know where to focus our efforts!
You’ve perfected your website. The design is attractive. The navigation is intuitive. Your writing is informative, engaging and edited to perfection. You’ve even followed best practices to optimize each page for relevant keywords.
Is it time to relax? Nope!
No matter how compelling and engaging your site is, it needs traffic. Build it and they will come? Sadly, driving traffic to your business website is not that simple.
ROI is soaring for companies embracing inbound marketing. Yours can too.
Inbound marketing is especially effective for lead generation.
To understand why, let’s start with what it is and how it differs from traditional marketing.
When I was in business school, my professors often discussed the concept of Supply And Demand, and for good reason. In a free and open marketplace, when supply outpaces demand, the marketplace adjusts. Prices go down. Weaker businesses struggle and close.
What does this have to do with making money online? Quite a bit. The Internet is a free and open marketplace.
The most common mistake new web site owners make is to focus only on appearance. Some call this “web design” and some call it artistic layout. Call it what you will. It is a great start, but not enough.
This article explains why web content is also important and suggests where to find it.